About.

Hi I’m Jo.

I’m a trained industrial designer and founded product design and innovation agency Morrama in 2015 when I was 24. I have since established it as a multi-award-winning team that has been responsible for the design and manufacture of products for brands that have gone on to raise over $20 million in investment and sell tens of millions of units worldwide. I’ve also built and sold a grooming product business and am a Director of Kibu, a circular kids-tech brand and Eco-Flo Innovations, a plastic-free diagnostics company.

I’m very aware that we work in an industry reliant on production and consumption and champion sustainability both within my practice and the wider industry. In 2022 I co-founded the not-for-profit Design Declares and have encouraged over 800 designers and design businesses worldwide to make a commitment to act on climate change. Two years on we have chapters set up in Ireland, Brazil and Australia as Design Declares grows into a global community.

Believing that education is key to action, I authored the Sustainable Design Handbook. And, based on my experience working with startups, wrote the Startup Guide: Taking a Product to Market with my team.

Outside of the agency, I’ve been an Associate Lecturer at the Royal College of Art for 4 years and a professional mentor. I also do talks and events on topics including sustainability in design, the future of the design industry and the importance of storytelling in design. I’ve been featured in BBC CEO Secrets, WIRED, TechRound and has been named as one of the top 10 women to watch in tech and STEM.

If you are looking for someone to speak at your next event, or have a design brief you’d like some advice on, or just want to reach out and have a chat…

Email me at jo@morrama.com